Gloss and shine

How can gloss meters (optimap) help us? well here a few examples of where they can be used…

 

There is the obvious difference between these two gloss levels…

appealing or not...

There is a massive link between the human psych of a shiny object…

not shiney enough

lack of gloss above isn’t quiet doing it for him, where as the item below seems to be working…

very shiney!